Monoprix has invited Faïencerie de Gien to launch the first “Fleurs noires” collection of its G by Gien line. Since it was established 200 years ago, the Faïenceire de Gien, a Living Heritage Company (Entreprise du Patrimoine Vivant), has symbolised French refinement, luxury and the art of living. To offer this expertise to the public at affordable prices, Monoprix has delved into the archives of Gien and there discovered drawings of irises, hydrangeas and roses.
These flower designs have been poetically reworked and recoloured for an understated and refined result, combining a contemporary style with Gien's traditional expertise. Black provides the design with density, presence and modernity. These flowers have a discreet, delicate, opulent or romantic style and are featured on dinner plates, canapé plates and mignardise plates.
To complete this collection a wooden poplar case, built and printed in the Jura region, has been conceived as either a showcase or gift box.
About the Faïencerie de Gien
Founded in 1821 between Orléans and Nevers, on the banks of the royal river and close to the Loire Valley chateaux, the Faïencerie de Gien is a company whose creativity was often celebrated at world exhibitions. The Faïencerie de Gien has always upheld the decorative arts as part of the French "art de vivre". The company generates around 40% of its revenue internationally.