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Degrenne : A new brand identity and a new lease of life for the Modulo Color collection
DEGRENNEA leading specialist in French tableware, this season DEGRENNE reveals its new brand identity:a new logo which reinstates the upper case lettering and restores the status and elegance of the...

DEGRENNE
A leading specialist in French tableware, this season DEGRENNE reveals its new brand identity:
a new logo which reinstates the upper case lettering and restores the status and elegance of the brand; a reworked, more modern pictogram to pay tribute to the polishing brush used to transform steel from tanks salvaged after the battle of Normandy into “Gris DEGRENNE” mirror-polished steel. By renewing its bases, DEGRENNE seeks to proudly and legitimately assert itself on the French tableware market. To embody this new vision,          EGRENNE has also affirmed its values - expertise, elegance, daring, conviviality and sharing - and revealed a new Brand signature: “DEGRENNE, l’Art du Moment”. To ensure more consistency, the ranges will come alive in 3 distinct collections: Quotidien Design for bringing inspiration to everyday life, Artisanal Nature to provide warmth and authenticity to any occasion and Tradition Gourmet to enhance the most precious moments.

DEGRENNE reveals its new designs
Throughout the seasons, DEGRENNE brings to life its iconic Modulo Color collection. For the autumn season, the brand has created two new shades: powder pink and pearl grey. These soft and radiant colours are added to the white and subtle pastel shades of the existing range: celadon green and cloud blue. These combinations of fresh and elegant shades combine perfectly with DEGRENNE household linen. The brand does not neglect tea lovers either: the soft and rounded shapes of the Salam Thé collection are also available in powder pink and pearl grey.

The Art of a Magical Moment
For those moments when it is essential to take your time, DEGRENNE proposes an end-of-year collection that stylishly and boldly cultivates the art of living.

 

About Degrenne
Founded in 1948, DEGRENNE boasts a fabulous entrepreneurial story buoyed by the dream of a passionate silversmith, Guy Degrenne. The brand's
characteristic search for excellence and love of beautifully rendered work influence the tables of yesterday and today. From steel cutlery made in Vire, to Limoges porcelain and Thiers silverware and household linen, DEGRENNE innovates with expertise and excellence to adapt to every mood and occasion. DEGRENNE today embodies the French art of living and, through this, all the emotionally-rich moments it seeks to cultivate.

Launch campaign for the new Modulo Color collection Launch campaign for the new Modulo Color collection DEGRENNE
Launch campaign for the new Modulo Color collection
Launch campaign for the new Modulo Color collection
DEGRENNE