The French butterfly brand has once more created refreshing, light, colourful, optimistic, harmonious, attractive, impertinent and innovative styles.
Since it was set up, GO has been absolutely faithful to its values: offering watches whose style, price and creativity make them irresistible.
Philippe Bérard founded SMB in 1984 in Besançon, the traditional capital of French watchmaking. SMB currently employs 130 people in France. In 30 years, the company has become a major player on the French market.